A Write-up on Hiroshi Mikitani’s Keynote Address at IRCE

From multichannelmerchant.com:

Rakuten’s Non-traditional Business Model

Rakuten’s Business Model:

“You are not buying from the computer screen, you are buying from the people behind the screen,” Mikitani told attendees at the conference.


Yes… and it’s these PEOPLE that have access to our credit card information. Too much access it appears.